Comparison of Two Restaurants

Rundown Restaurants business one of significant fragments of Hospitality industry in United Kingdom. This appraisal report for the most part centers around the examination of two distinction eateries base on food and drink standards and hypotheses. Here author chose McDonald’s Hanger path for inexpensive food fragment and O’Neill’s Ealing for high end food sections. Assessment process dependent on the author experienced of those two eateries and utilized feast experienced check list arranged utilizing food and drink hypotheses and idea. Likewise, author made SWOT investigation for every eateries for upgrade examination outside and inward factors.Comparative investigation done utilizing a few themes for improve clear comprehend for perusers. Utilized contrast scholastic diaries, books and rumored site subtleties for convey proof to help the talk about focuses by recognizing pertinent writers of such important sources. Also, information snatch during the class cont ributed more to finish this evaluation report. Conspicuous focuses featured during the end for reexamine peruser consideration for such focuses and end of report give suggestions to the two cafés to upgrade their business performance.There are fundamental two constraints of this report, first, all gave proposals pertinent just to examined two eateries and hard to summed up and second, dominant part of focuses talked about base on author experienced and that have plausibility of included of unexpected individual one-sided. 1. Presentation 2012 cafés showcase update of keynote shows that market esteem increment 1. 7% during the 2011 contrast with 2010. Government educated that UK rising up out of downturn in this year by Wintour and Stewart (2012). This shows the making great business air inside the UK.Restaurants are one of fundamental business segment inside the neighborliness business and it has a few sorts of classifications, for example, quick nourishments, high end food and et hnic extraordinary. This report for the most part centers around the analyze and differentiations the two contrasts cafés, in view of the author feast experienced of those two eateries lastly attempt to gives proposals that significant for improve client experience and offer of such cafés. Here author chose O’Neill’s Ealing primarily for fancy eateries and McDonald’s Hanger Lane t for cheap food easygoing restaurants.This similar investigation base on the essayist experienced of those two cafés and use Meal experience check list (See Appendix: 1) for assess these two cafés. These two eateries taking a shot at distinction advertise sections, anyway base on the food and drink speculations can without much of a stretch examination and assess two cafés. 2. Outline of Restaurants 2. 1. O’ Neill’s †Ealing O’Neill’s is one of eateries chain of Mitchells and Butlers PLC activity in England and they are specialization of Irish nouris hments; anyway they offer both table d’hotel and A la carte menus.Other than cafés offices, O’Neill’s have bar area. This eateries under the non-hostage market and they have ground-breaking quality from the mother organization that pioneer inside the UK for Restaurants and Pub including brands like † Harvester† and â€Å"all bar one† (www. mbplc. com). Nonetheless, Ealing O’Neill’s need to separate itself to confront more noteworthy rivalry from encompasses cafés in Ealing territory (See Appendix: 2 for SWOT: O’Neill’s Ealing). 2. 2 McDonald’s †Hanger Lane (Near Quill Street) The world’s biggest fast chain cafés and 1200 eateries situated inside the UK (www. cdonalds. co. uk). Anyway McDonald’s under semi-hostage food showcase since clients can decision just from offer other options. Open in 24 hours and drive through offices includes more quality for Hanger Lane McDonald’s separa ted from the rumored worldwide name. (See Appendix: 3 for SWOT: McDonald’s Hanger Lane) 3. Near Analysis This relative examination and assessment doing in utilizing separate points and just consider the eateries part and not consider their extra exercises, for example, bar in O’Neill’s and drive through procedure of Mc Donald’s . 1. Administration SystemMcDonald’s following inexpensive food administration framework and O’Neill’s following high end food administration. McDonald’s consistently follow single point administration and remove administration; anyway O’Neill’s use waiter’s aide frameworks. The two cafés administration are well upkeep and give great assistance for clients. Cafés administration frameworks direct impact of the picture of the eateries and that improve the client steadfastness. (Ryuet al. 2012) 2. Staff Staffs of the two cafés are all around prepared and resolved to give full consume r loyalty higher clean practices.All staff individuals wear legitimate clothing regulation and affable and attempt to give best alternatives to clients. Seen that, McDonald’s staffs basically follows the grater normalized control strategies and O’ Neill’s staff greater strengthening for taken a few choices. Profoundly normalized lead to more control of staff in Mc Donald’s (Ingram and Jones 1998). Worker strengthening upgrade client responsiveness and just as representatives maintenance with association (Ashness and Lashley 1995). 3. Utilization of Special Equipment and Services Two cafés consistently attempt to utilize increasingly successful hardware to diminish vitality consumption.McDonald’s utilizing high effectiveness British Thermal Unit (BTU) fryer to decrease vitality utilization and give speedy help to clients. O Neill’s likewise follow green idea and vitality utilization lessen technique (Mitchell and Butler yearly report 2011). Card installment acknowledges by the two cafés that give progressively helpful for greater part of clients. 4. Dinner Experience 3. 4. 1 Interior Arrangement, Decoration and Entertainment O’Neill’s inside plan and eating territory get ready for progressively agreeable and great route for maintenance clients additional time inside the restaurants.Arranged seating to encourage individual and business conversation among the clients and give slight ordinary music to give higher inclination to clients. Each Friday and Saturday O’Neill’s gives unrecorded music to clients. O’Neill’s give high class silverware and enhancement all things considered. McDonald’s inside structure similarly low and give plastic seats and tables and no much goal to keep clients long time in cafés because of idea of inexpensive food serving (Lillicrap and Cousins 2010). Clients repurchasing conduct and fulfillment profoundly rely upon client holding up time in qui ck nourishments chain outlet (Law et al. 004). Hence, McDonald’s fundamentally center to give higher number of clients inside constrained time. O’Neill’s lighting plans relatively great and it give more fascination and solace to long haul conversation. In any case, McDonald’s holder path doesn't utilize explicit lighting game plan. 3. 4. 2 Safety and Hygienic conditions are higher in the two cafés and shown the chamber endorsement, security notice, sear and entire eateries perfect and clean. This is the last piece of the food gracefully chain and greater part of clients accept that cafés keep up great clean conditions (Knight at el. 007). As indicated by the Mitchel and Butler yearly report, all food providers require to meet British Retail Consortium Global Certificate necessity and need to confront ordinary wellbeing and quality reviews. McDonald’s has own food quality reviews frameworks (www. mcdonalds. co. uk). 3. 4. 3. Food Price is signific ant factor for buying choice of purchaser (Mendez et al. 2006). Seen that the two eateries gave great incentive to cash and this affirmed by hardly any purchasers in two cafés just as essayist own accomplished. Be that as it may, O’Neill’s need to consider their food cost for face rivalry in Ealing.Competitive valuing lead for value war and that can influence for long haul supportability of business (Davis et al. 2008). 3. 4. 4 Food, Beverage and Menu O’Neill’s give eight contrast menus fundamentally center in Irish nourishments and give extraordinary menu to children and Sunday. Then again, McDonald’s gave own menus fundamentally center around the cheap food classification. Two eateries consistently keep their menus inside some confinement with less variety. Notwithstanding, O’ Neill’s menus are alluring and give full portrayal for clients (see Appendix 4) (http://www. oneills. co. k/oneillsealing). O’ Neill’s gives no urishments enhancing route contrast with McDonald’s (see Appendix 5) and the two cafés give nourishments in great temperature. Nourishments smell was phenomenal in the two eateries that upgrade craving of clients. Drink gracefully was generally excellent in the two eateries. 3. 4. 5 Customer Segments O’ Neill’s significant client go is individuals who like to go out with business conversation or companions or get a few capacities to meet each other’s. Anyway McDonald’s significant client extend is individuals who rush to office or school with children and back to home at evening.Identify of client portions is significant for support in business (Kotler and Keller 2006) 3. 4. 6 Location and Facilities Both cafés situated at advantageous spot to shoppers, anyway McDonald’s Hanger Lane have awesome vehicle leaving offices O’Neill’s Ealing doesn't have. McDonald’s Hanger path situated close to the traffic shading lights th at give included preferred position indicating their name for lion's share of clients use Ealing street (see Appendix 6). Moreover, MacDonald’s Hanger path opens 24 Hours for clients. Anyway O’ Neill’s Ealing possess open restricted energy for day.McDonald’s gives

Analysis of the Stocks of Apple

Question: From the perspective of a financial specialist who wishes to assess whether the stocks that you analyzed merit putting resources into, how helpful was the examination you completed on these stocks? What constraints do you find in your examination and results for speculation dynamic purposes? What further investigation would you wish to complete? Clarify. Answer: Viability of the Analysis: The Portfolio investigation of the supplies of Apple, BHP Billiton Ltd. what's more, Citi Group has given numerous valuable data with respect to the benefit and speculation dangers identified with the stocks. In spite of the fact that the present discrete return pace of Apple Inc is indicating negative worth, the volume of negative rate is ostensible and in the ongoing past the market estimation of the Apple Inc. stocks has expanded essentially. Though, the market estimation of BHP Billiton Ltd. has encountered high up and downs. It demonstrates that the stock costs of Billiton Ltd. are not steady and comprised with high-chance components. The costs of the Citi Group stocks have as of late fallen incredibly, however it has likewise kept up a consistent development over the ongoing past. The weighted normal pace of return of the three stocks is additionally very flimsy (Kranner et al. 2015). Consequently, among the three stocks, it is smarter to put resources into the loads of Apple Inc. what's more, Citi Group. The BHP Billiton Group can be considered for speculation, yet, the volume of venture ought to be least to stay away from the high hazard, associated with the stocks. Impediments of the Analysis: The systematic procedure, embraced in the report, has not given any direction on the proportionate speculation. It has given spotlight on the hazard examination of the individual stocks and the consolidated pace of return of every one of the three stocks. There is no reference given on how the complete speculation sum can be separated among the three stocks to isolate the hazard factor (Picard 2014). Extra Requirement: Thus, the investigation procedure ought to incorporate any enhancement technique to give more help with the venture dynamic procedure. Reference List: Kranner, Stephan, Neal Stoughton, and Josef Zechner. A Natural Experiment in Portfolio Management.Available at SSRN 2514593(2015) Picard, Robert G., ed.Media item portfolios: Issues in the executives of numerous items and administrations. Routledge, 2014

LOreal in India free essay sample

List of chapters Table of Content3 Executive Summary4 Company Introduction5 Indian Cosmetic Market5 L’Oreal in India6 Product7 Factors impacting Consumer Decisions8 Culture9 Personal Factors9 Changing Demographics9 Demand for Luxury Cosmetic Brands:9 Cosmetics for Men:10 Perceptions10 Color Selection:10 Fair Skin Syndrome :10 Beliefs and Attitudes11 Harmful synthetic concoctions in cosmetics:11 Ayurvedic/Herbal Products are useful for the skin :11 Social Factors12 Boom in Salon Care :12 Bollywood Influence on Cosmetic Industry :13 Packaging :13 Trends:13 Hair Care and styling:14 Conclusion15 References16 Executive Summary Cosmetic industry is one of the most gainful organizations universally. In the course of recent years the corrective market has developed on normal by 4. 5% per year. Coming about because of the regular increment in the populace and the bringing levels of pay up in an enormous number of nations there is a colossal potential for additional development in the corrective markets all inclusive. In any case, the business development in develop advertises in the western world is easing back and the center is presently moving toward the east. We will compose a custom exposition test on LOreal in India or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In the previous 10 years because of upgrades in the general Human Development Index and per capita salary most developing markets especially the BRIMC (Brazil, Russia, India, Mexico, China) there is more familiarity with individual cleanliness and more cognizance about close to home preparing. Corrective makers and wholesalers comprehensively have recognized this potential and are extending their organizations in to these new markets. With the expansion in per capita pay, urbanization , mindfulness about close to home prepping and changing ways of life India’s corrective market has enormous improvement potential. With the interest for beauty care products expanding Indian markets are opening up to an ever increasing number of global corrective organizations. Since the advancement numerous global brands like Avon, Burberrys, Calvin Klein, Cartier, Christian Dior, Estee Lauder, Elizabeth Arden, Lancome, Chambor, Coty, LOreal, Oriflame, Revlon, LOreal, Yardley, Wella, Schwarzkopf, Escada, Nina Ricci, Rochas, Yves St. Laurent and Japanese makeup organization, Shiseido have entered the Indian market. (Province of Israel Ministry of Industry Trade Labor) L’Oreal established in France is at present the world’s biggest corrective maker by income. L’Oreal’s worldwide system is very settled in developing markets and is at present adding to 33% of the deals. L’Oreal entered the India in 1990 and at present is one of the key remote players in the Indian corrective Market. It is a test for any organization to be fruitful in worldwide markets as the elements influencing purchasers purchasing choices differ from one market to the next. The reason for this task is to direct a study to investigate the variables impacting Indian buyers buying choice of beauty care products and how L’Oreal has tended to these elements. Organization Introduction The L’Oreal bunch was made in 1909 by a French scientist Eugene Schueller. By 1950 the organization had procured 100 items was available in Holland, Austria and Italy. Before long they extended their business to US, South America, Russia and Far East. At present the L’Oreal bunch is the universes biggest restorative and excellence organization spoke to in 130 distinct nations and claims a wide brand arrangement of 500 unique brands giving various items running from hair shading, permanents, styling helps, body and healthy skin, chemicals and scents. composing administration contracts L’Oreal likewise notable for its innovative work in the dermatological business. 3% of its business income is spent on explore on cosmetology and dermatological research. It is additionally dynamic in dermatological and pharmaceutical field and at present is the biggest nanotechnology patent holder in the US. The circulation channels are various from hair salons to general stores and hypermarkets, wellbeing and excellence outlets and standard mail. Indian Cosmetic Market The all out size of the Indian retail excellence and corrective market remains at U. S. 950 million, demonstrating development between 15-20 percent for every year. This is twice as quick as the development pace of United States and European Markets. The general excellence and wellbeing market that incorporates magnificence administrations remains at about $2,680 million. (Bhattacharya, 2007). Premium brands that are all around perceived are picking up acknowledgment among the Indian purchasers as their introd uction to these items have expanded quickly during the previous not many years. The most recent patterns exhibits that center and high class Indian individuals go through an enormous part of their cash in corrective item or administration. As indicated by the most recent Euromonitor report the Indian shading corrective market remains at $4113. 4 million and healthy skin at $346. 9 million (Bhattacharya, 2007). Indeed, even with such high development rates the per capita utilization of beauty care products in India is $0. 68 which is low when contrasted with other Asian nations $ 40 in Hong Kong, $ 10 in Malaysia and Taiwan, 12 dollars in Japan and 1. 5 dollars of China. (The Times of India, 2008). In any case, the upgrades in the per capita extra cash in India has brought about corrective items to be considered as need items as opposed to Luxury items before. The beautifying agents industry is overwhelmed by key players who have a solid control available. Hindustan Unilever Limited (HUL), Procter Gamble, LOreal, Garnier, Revlon, Maybelline, the gathering of Godrej, Dabur and Lakme are components second to none of this industry. Numerous multinationals are additionally presenting item scopes of its global portfolio for the Indian market to catch more noteworthy piece of the overall industry. L’Oreal in India L’Oreal first entered the blasting Indian hair shading market in 1990, in association with MU bunch with the Ultra Doux scope of hair care lip care items. L’Oreal set up its entirely claimed Indian auxiliary activity in 1994 with the dispatch of its GARNIER scope of items from the low-end brand of their universal portfolio bringing the â€Å"country-of-origin† recipe to new markets. Deciphering from the â€Å"Consumer Product† fragment to their â€Å"Professional Products† go, L’Oreal set up the Professional Product division in 1997 and set two improvement habitats in New Delhi and Mumbai to prepare the salon proprietors and expert beauticians. L’Oreal works in India through four principle divisions: customer items, proficient items, dynamic makeup and extravagance items. The greatest supporter of its income in India is the purchaser items division drove by its most grounded brand as far as deals †Garnier. LOreal items in India are advertised in an assortment of conveyance channels to be specific : mass market, drug stores and salons. With the extension of its piece of the overall industry LOreal presented its healthy skin and make up contributions to India. The ascent was additionally reflected in the difference in the auxiliary in India from Indelor to â€Å"L’Oreal India Private Limited†. In 2002, taking a gander at extending the portfolio alongside developing the product offerings VICHY was propelled of VICHY denoting the presentation of â€Å"Active Cosmetics Department† which is a very specialty, premium item from LOreal. Over the three years of its essence its inclusion is only 80 scientists all over India. LOreal works three divisions in India, including the Consumer Products Division LOreal Paris,, Maybelline New York and Garnier the Professional Products Division, which deals with the salon business, and the Active Cosmetics Division with the Vichy brand of dermo-beautifiers. The fundamental danger that LOreal face s in India originates from not simply its immediate rivals like Revlon, P, Nivea and so on yet additionally from the customary astuteness winning. So LOreal is battling to acquire a totally different way of life here that requires an adjustment in the manner the Indian ladies consider preparing and furthermore about the consumption on it. LOreal today is available in more than 300 Indian urban communities getting to 7 global portfolio brands. Enrolling an astonishing twofold digit development LOreal looks set to catch the Indian market in the coming years. Item L’Oreal beautifying agents are notable among ladies everything being equal and have gained notoriety for giving spending benevolent however excellent restorative items. L’Oreal bunch markets 500 brands and in excess of 2000 items in all the segments of excellence business. There are restorative results of European root, American beginning and Asian Origin. Allude Appendix 1 L’Oreal have a total determination of corrective items including hair shading, healthy skin, Sun Protection, Make-up, Perfumes and Toiletries. The Product Categories Refer Appendix 2 Purchaser items : High innovation items offered at serious costs through mass-advertise retailing channels extending from haircare, skincare, make-up and scent items that meet the goals of the entirety of its clients. Proficient items: Products made for salon experts, extending from colorants, hair care, finishing and styling equations. Extravagance items: Top of the range items made accessible by means of specific retail outlets (retail establishments, perfumeries, travel retail outlets, and the brands own boutiques) giving customized guidance at the retail location. Dynamic makeup : Dermo-restorative healthy skin items that are sold in drug stores and master retailers. These items offer shoppers demonstrated wellbeing and adequacy upheld by exhortation from drug specialists and dermatologists. Elements impacting Consumer Decisions When settling on a buy choice there are numerous variables influencing the consumer’s choice. Regularly why shopper by what they purchase is profoundly established in their subliminal as, ninety â€Å"ninety-five percent o

Whatever They Told You About Persuasive Essay Samples Short Is Dead Wrong...And Heres Why

Whatever They Told You About Persuasive Essay Samples Short Is Dead Wrong...And Here's Why The Debate Over Persuasive Essay Samples Short The greater the degree of concentration results in richer thoughts. The very best persuasive short essays often concentrate on controversial problems. School tests aren't effective. Yearly driving tests ought to be mandatory over a particular age. What's a persuasive speech. Each issue should be presented impartially and individually. The bottle needs to be transparent for teachers to make certain that students do not drink anything else. My parents taught me the way to survive on my own at a young age. Among the essentials of a university or a college is a brief scholarship essay. Similar trends could be found in films and speeches too. Many students seek scholarship so the financial characteristics of studying would be less of a burden in their opinion. Start researching, and get started writing! New Questions About Persuasive Essay Samples Short Short essays are still spend the type of formal essay because the parts will need to get included in it. Of all Of the varieties of essay, writing a brief essay may appear to be the easiest. Writing quality essays is the principal role of our services. Writing a persuasive essay can be hard because you're not just presenting the research materials that you've gathered but you're trying to influence your readers. Very similar to a lot of persuasive formats of essays, a high quality discussion essay depends on the capacity of the author to provide a considerable research and evidences that show the several views of the topic. As tempting as it might appear to skip past the extra info and go right to the list of persuasive essay topics, don't do it. This distinguishing characteristic of this essay demands the writer to deliver his points in a succinct way. MP3 music needs to be free. As you already see from the above mentioned persuasive essay samples, these forms of papers can be quite different. As you pay for homework, we provide those options at no cost. Click the ORDER NOW button and complete the form. Our rates are reasonable, and it helps you to have your paper revised at no cost. Buy essays from us and you could always be certain of high-quality paper that may assure you quality grade. The exact same picture can be observed in different nations. Having found the side that you're standing for, you want to guarantee you comprehend the standpoint of the opposite side. So in the first place, you must choose a single side and stick with it. Another way, of finding the outline, involves jotting down the principal points of discussion that you wish to cover in the body. A shadow box is a fantastic means to display larger dog-related items that won't match in a normal frame. A decisive action has to be taken by all stakeholders to block the way we pollute the surroundings. If you opted to choose a specific side of the argument, you would want to demonstrate your conclusion on the argument. It's possible to give counterarguments to demonstrate the opposite opinion. Our customer support will gladly tell you whether there are any special offers at the present time, and make sure you are getting the very best service our business can deliver. If you need assistance, contact us or place a purchase and our professionals will write a good example of persuasive essay which you will totally like. Since 21st-century technology is developing at a quick pace, an increasing number of technological innovations have to get implemented virtually every year. Do not neglect to be aware the source for each evidence you're likely to utilize in your paper. Main point is the heart of the entire writing and something which you're going to convince your readers in. You should have your reasons, and our primary concern is that you wind up getting a great grade. Employing the primary purpose of the opposite argument.

The Adventures Of Huckleberry Finn By William Hemingway

Current pursuers regularly increase much knowledge from breaking down works of writing since a long time ago composed. Children can profit by the primordial lessons imparted in these praised works of art, and can be impacted by their illustrations. Certain books have influenced today s reality more than others – widely praised writer Ernest Hemingway opined that The Undertakings of Huckleberry Finn, by Imprint Twain, encapsulates the Incomparable American Novel. Hemingway expressed All current American writing originates from Huck Finn†¦ there has been nothing as great since. This is an intense explanation, since it gives Twain, as the writer, remarkable impact over today s brains. It makes sense that the subjects communicated by Twain in Huck Finn resound in numerous present day works. Huck Finn is maybe a standout amongst the most-examined works of the last two hundred years, and a hefty portion of its focal topics have as of now been distinguished: the everyday ones of abolitionist servitude, loss of honesty, and transitioning. Be that as it may, there are still some astonishing truths to reveal. Twain was a conceded Visionary, a defender of elusive belief system that picked up fame in the nineteenth century. It is likely that Twain was so included in and influenced by Introspective philosophy that he, if just intuitively, endeavored to spread the theory to the world. Upon close examination, it turns out to be clear that Twain uses his position as an author toShow MoreRelatedThe Adventures Of Huckleberry Finn By Mark Twain1542 Words   |  7 Pages Over the last 130 years â€Å"The Adventures of Huckleberry Finn† has been called everything from a piece of trash to a national treasure. 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New Balance Athletic Shoe, Indonesia, and Globalization...

With the constant quest for greater profitability, American companies are reaching further and further around the globe for opportunity. Factories are being built in third world countries, and sales efforts continue to increase in the world’s fastest growing economies like China and Brazil. Consumer products corporations, especially, are seeking out the cheapest and most efficient method of production, and many are beginning to look to Indonesia for answers. According to the Indonesian Footwear Association, â€Å"sports footwear produced in Indonesia is expected to soar roughly 25 percent to $1.6 billion since 2007,† (Abelson 1). One of the American companies leading the global initiative, New Balance Athletic Shoe Inc., alone expects to†¦show more content†¦One of the most prominent disparities between Western and Southeast Asian culture is religion, specifically in relation to medical practices. When westerners look at the often spiritual and religious e astern medical remedies, they tend to dismiss such practices as solely superstition and ignorance (Landes 12). When developing employee benefits at the Tangerang plant, New Balance senior management must keep in mind that most of their workforce will not comply with Western medical practices. In the book The Lexus and the Olive Tree, Thomas Friedman explains that â€Å"globalization [has] the potential to destroy the environment and uproot cltures at a pace never seen before in human history,† (Friedman 23). New Balance must be careful to not dilute the culture of its Indonesian employees. For instance, not only would it be both a waste of time and money to hire on onsite medical professional, but it would also show substantial ignorance of company management. In addition to differences in religion, ancient Asian culture also conditioned its people to view authority in a different way than citizens in the United States. 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Organizational Change Management Corporate Sustainability

Question: Discuss about theOrganizational Change Managementfor Corporate Sustainability. Answer: 1. Organizational change can be defined as the change that an organization undergoes in its operational methods, structure, culture, technology, and strategy. Organizational change also encompasses the effects of the changes in an organization. It is essential to change the ongoing activities for a change to happen. Organizational change generally takes place for the betterment of an organization. Also, the outcomes of the change must be evaluated. Organizational change is an essential part for any change shows the movement and growth of an organization. One of the first changes that an organization goes through is technological change. The technological change is extremely essential for an organization to keep up with the pace of technological advancement. Technological change is necessary for any business for it helps to increase the productivity of a company and thereby to compete with the competitors (Hayes, 2014). Change is extremely important in an organization in moments of crisis for it helps to rectify the processes that had otherwise become ineffective. Changes during such situations help the organization to withstand the situation of crisis. Also, it helps the organization to combat with the challenge of increased turnover and corporate cultures that are incompatible. Such situations may arise due to mergers and acquisitions. Change helps a business firm to cope with the threats and opportunities of globalization. To cope with the effects of globalization an organization need to understand and know the regional and cultural differences in different markets around the world. Such a change helps them to develop strategies to cope up with the effects of globalization (Cameron Green, 2015). Changes are initiated into organizations to improve the organizational culture. This may include changes in values, thinking process, feelings, and changes in external and internal relationships. Change is necessary for it helps in retaining the employees, improves employee satisfaction, increases the productivity and reduces the cost of operation. It is important not only to incorporate these changes but also to implement them. Next, it is extremely important to incorporate and implement changes so that the bottom line has an impact. Only innovation and new ideas which is also a kind of organizational change can help a company to attract new buyers. Change allows employees to explore new opportunities, learn new skills, show their creativity, and thereby improve production. This change would ultimately benefit the organization. It is important to prepare and train the employees to deal and cope up with the changes so that they do not have issues in adapting to the changes (Benn et al., 2014). 2. Organizational changes mostly happen for good. However, some changes prove to be detrimental in the long run. Many significant changes such as initiatives on quality improvement, and mergers implemented by organizations fail. The major reason for the failure is the resistance of the employees working in the organization to adapt to change. Most employees are resistant to change as they face some difficulties when they undergo changes. They fear that they would be loaded off with work and would be pressurized due to incorporation of changes. According to the theory of Kurt Lewis, change is a three step process which includes unfreeze, change, and finally refreeze (Burnes Cooke, 2013). To incorporate any change successfully, it is very essential that the employees are informed about it beforehand. Failure to do so may pose negative impact on the organization. Embracing a new human resource policy or a strategy needs prior planning. This planning must be communicated to the employee s and the reasons for the change must be explained properly to the employees. For instance, an organization may talk about bringing about structural or infrastructural change in the organization but fail to implement those ideologues into actuality. Some people tend to be change resistant as they feel a threat to their position, self interest, and ego. Moreover, some companies are intolerant and cannot accept their failure. Companies like Google, Netflix, and Amazon are a few examples where the company failed to adapt to change. Executives may feel that every product or services of a company would succeed. This attitude brings about rigidity (By et al., 2014). Kodak is an organization that failed to adapt to the changes in technology. Founded in 1888, the company had its stock prices at high rates. The company saw its share prices declining in the year 2010. The company had been failing to adapt to the changes for the last few years. The company failed to see that the customers need changes in the services of the company. It cannot go on with the same kind of services forever. There are other companies who are adaptable to technological change. People always prefer new modes and techniques. If a company is unable to adapt to those changes, customers would tend to switch their choice. Due to its inability to adapt to the new technology and provide better services to its customers, Kodak saw a steep fall in its market shares (Voet, 2014). References Benn, S., Dunphy, D., Griffiths, A. (2014).Organizational change for corporate sustainability. Routledge. Burnes, B., Cooke, B. (2013). Kurt Lewin's Field Theory: A Review and Re?evaluation.International journal of management reviews,15(4), 408-425. By, R. T., Oswick, C., Burnes, B. (2014). Looking back and looking forward: Some reflections on journal developments and trends in organizational change discourse.Journal of Change Management,14(1), 1-7. Cameron, E., Green, M. (2015).Making sense of change management: a complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Hayes, J. (2014).The theory and practice of change management. Palgrave Macmillan. Van der Voet, J. (2014). The effectiveness and specificity of change management in a public organization: Transformational leadership and a bureaucratic organizational structure.European Management Journal,32(3), 373-382.